Branding

LULAROE by Elsie Barnes

I'll admit it. I have never been a fan of MLM companies. I never saw what the big deal was. I grew up accompanying my mom to MaryKay and Tupperware parties, and truthfully they just seemed like an excuse for woman to get together and vent about everyday motherhood, and buy products that claimed to make their lives easier. Were these products really all they were cracked up to be? To the mind of a 9 year old, probably not. But now as a mother myself, any excuse to get out of the house and spend some good girl time is well worth it. 

When Katreena approached me requesting brand photography, I was so excited to work with her I had forgotten to even ask what type of business she owned. When she mentioned LuLaRoe, I was a bit hesitant. Not because of the brand, but more because I didn't have a clue how I would come up with models for such a shoot. I then realized that her business didn't need models. It needed women. Just women. Women of all shapes and sizes, who just wanted to be comfortable and feel confident. Katreena was this model. She loved this product so much that she was willing to model it herself. That might not seem like such a daunting task, but most of us women are quick to hide or flee from being the center of attention as soon as a camera appears. She quickly showed me she was the real #MVP.

We chatted about the outfits she planned to wear and different locations while preparing for our our session, and the more I spoke to her the more I realized how passionate she truly was about this clothing line. Katreena believes in empowering women, and boosting their confidence, whether you are a size 2 or a size 22. We, women did not have to be plagued by retail stores' shady sizing, warped mirrors, or skin tight, no pockets having attire. Instead, we could hang out at a friend's house, try on their racks full of clothes in private without any sales lady with a key and a limit on how many items you could try on. Its like a Friday night at your bestie's house without all of the pressure to be as skinny or fit as the girl in the next stall. 

As we began shooting, I instantly saw the transformation in her. Katreena went from a woman who admitted to being horrible in front of the camera, to a woman who was beaming from every pore. She didn't need to model, she just needed to be herself, comfortable in the clothes she was in. And that folks, is the best marketing I have ever seen. 

I quickly learned that this veteran, who while serving had been a medic, really loved helping those in need. She is what we call a badass! And was now in the process of spreading that type of encouragement towards other women.

So yes, now I fully understand why Katreena stopped selling LuLaRoe, and instead started building confidence. 

LuLaRoe Oahu Katreena

Have you been on the fence about LuLaRoe? Check out Katreena, and see why she is taking the island by storm!

 

LuLaRoe Oahu Collage

Whether you are a mompreneur, small business, or thinking about opening up your own Etsy shop, brand photography can do wonders in reaching your ideal clients. Lets schedule a date for some coffee and chit chat about what makes your business so awesome! 

CAKE CAKE CAKE by Elsie Barnes

I remember being asked as a kid what I wanted to be when I grew up. The answer would change every couple of years. A teacher, a reporter, an architect, even a nun. "A NUN?" you ask? Yes a nun, because if you think about it, you'd commit yourself to this great guy albeit having horrible taste in shoes, he was always around, and gave you 100% of his attention. You got to hang out with a bunch of awesome women every day. And the best part, you always had something to wear that never required thought or accessories for that matter. Then I realized that a large part of me wanted to be a mom, and becoming a nun quickly became a useless idea. 

I few years later while chatting with my grandmother, she told me that I could be every part of me when I grew up. And although I didn't fully understand what she meant, I sure did make it happen. I have been a telephone operator, a bartender, a nurse, an athlete and now a photographer. The truth is, when you have a passion for an art, you tend to follow it regardless of what the world puts in front you. Some call it fate, others call it destiny, I call it your journey.

Plot twist, this blog isn't about me! Had you going there for a minute! 

ahem...This past weekend, I was invited to photograph Marian Hills of Our Treats CupOGRAPHY for branding photography. She owns and operates a baking and photography business all while being a military spouse. Talk about #goals! Upon arrival to her home, I was already salivating for some sugar! If you could be paid in cake, my second favorite guilty pleasure, my first being tacos, wouldn't you? Marian introduced me to her sweet friend who would be helping, and showed me two cakes that had been handcrafted the night prior specifically for this shoot. OH! Were they tempting!  My amazing blonde bombshell assistant, Ketino of Ketino Photography,  and I began the process of capturing the best images that would represent Marian and her brand. Amazingly, what was meant to be a quick shoot, ended in creative minds covered in sprinkles and flour! Who needs pillow fights when food fights are so much better! 

On my drive home, I thought to myself, "She would be the ultimate wedding vendor!" She could provide the cake and the photography! Thats one hell of a deal. Or she could be a triple threat and DJ too! But just the thought of having to run back and forth from the DJ table to change the song, while still trying to capture those sweet moments would be a tough job even Inspector Gadget couldn't handle. Go Go gadget arm! (If the theme song to Inspector Gadget is now stuck in your head, your welcome. If not, click here, and again YOUR WELCOME!)

Either way, I appreciated her genius, and her ability to pursue two loves at once.

If you find yourself looking for a way share your passion with the world, S.T.I.L.L. Photography would be thrilled to provide photographs that represent you and and your brand! Shoot me an email at hello@stillphotographyeb.com