I'll admit it. I have never been a fan of MLM companies. I never saw what the big deal was. I grew up accompanying my mom to MaryKay and Tupperware parties, and truthfully they just seemed like an excuse for woman to get together and vent about everyday motherhood, and buy products that claimed to make their lives easier. Were these products really all they were cracked up to be? To the mind of a 9 year old, probably not. But now as a mother myself, any excuse to get out of the house and spend some good girl time is well worth it.
When Katreena approached me requesting brand photography, I was so excited to work with her I had forgotten to even ask what type of business she owned. When she mentioned LuLaRoe, I was a bit hesitant. Not because of the brand, but more because I didn't have a clue how I would come up with models for such a shoot. I then realized that her business didn't need models. It needed women. Just women. Women of all shapes and sizes, who just wanted to be comfortable and feel confident. Katreena was this model. She loved this product so much that she was willing to model it herself. That might not seem like such a daunting task, but most of us women are quick to hide or flee from being the center of attention as soon as a camera appears. She quickly showed me she was the real #MVP.
We chatted about the outfits she planned to wear and different locations while preparing for our our session, and the more I spoke to her the more I realized how passionate she truly was about this clothing line. Katreena believes in empowering women, and boosting their confidence, whether you are a size 2 or a size 22. We, women did not have to be plagued by retail stores' shady sizing, warped mirrors, or skin tight, no pockets having attire. Instead, we could hang out at a friend's house, try on their racks full of clothes in private without any sales lady with a key and a limit on how many items you could try on. Its like a Friday night at your bestie's house without all of the pressure to be as skinny or fit as the girl in the next stall.
As we began shooting, I instantly saw the transformation in her. Katreena went from a woman who admitted to being horrible in front of the camera, to a woman who was beaming from every pore. She didn't need to model, she just needed to be herself, comfortable in the clothes she was in. And that folks, is the best marketing I have ever seen.
I quickly learned that this veteran, who while serving had been a medic, really loved helping those in need. She is what we call a badass! And was now in the process of spreading that type of encouragement towards other women.
So yes, now I fully understand why Katreena stopped selling LuLaRoe, and instead started building confidence.
Have you been on the fence about LuLaRoe? Check out Katreena, and see why she is taking the island by storm!
Whether you are a mompreneur, small business, or thinking about opening up your own Etsy shop, brand photography can do wonders in reaching your ideal clients. Lets schedule a date for some coffee and chit chat about what makes your business so awesome!